Innovative and customer-focused product designer with over 5 years of experience creating impactful, user-centric solutions across industries such as new materials, fashion, and social enterprise. Adept at leading multidisciplinary teams to deliver sustainable, functional, and marketable designs. Proficient in data-driven decision-making, rapid prototyping, and sustainable design principles. A proven track record of solving complex challenges with creativity and precision.
I played a pivotal role in the end-to-end process of delivering client presentations and projects. This encompassed everything from initial discussions and concept development to wireframing, design, prototyping, and final implementation for developers. I've had the privilege of collaborating with illustrious brands like Mercury Finance, ITVX, TATA Motors, Sonyliv, and Bpost.
I designed responsive websites that was optimised for various devices such as desktop, tablet, and mobile with Sketch and created a prototype using Invision. Within the project timeline, I developed ideation and visual presentations that were presented to clients including Protein Dance, RKUK & BBC Giri Haji.
As a co-founder of Looop Can, I spearheaded the development of an economical and eco-friendly cleaning kit designed specifically for reusable period pads, with a production cost of only £3. Our initiative was established to address the issue of period poverty in regions with limited access to clean water resources. I led a collaborative effort with Phoenicia Finesse to conduct extensive field testing in Lebanon, and our latest iteration is slated for evaluation by iDE Global in Cambodia.
I work with H2CSO Ltd to make use of reclaimed material and bespoke additive technology to create products that showcase the stories of the materials used.
My design journey has furnished me with a versatile skill set and an unwavering dedication to user-centered design principles. Whether it's crafting immersive user experiences or addressing pressing challenges such as period poverty through innovative solutions like Looop Can, or employing reclaimed materials and additive technology for furniture design like Waszero Design, I am driven by the ethos of design with a purpose and harness design for positive social impact to evoke joyous emotions.